SENSE OF PLACE
The “sense of place” expresses this deep connection between a product and its geographic and cultural origins.
In Mexico, there can be only one such product: cacao.
Ever since the Mokayas—Mesoamerica’s first sedentary civilization—domesticated cacao around 2000 B.C. in what is now Chiapas, this bean has become a sacred plant, imbued with spirituality and symbolic power.
From generation to generation, it has nourished rituals, the economy, and the collective imagination, eventually becoming a cornerstone of all Mesoamerican civilizations.
Even today, drinking or processing cacao in Mexico means reconnecting with this ancient heritage—a sensory and cultural experience, rooted in its terroir and kept alive through the communities that carry on this knowledge.
REVIVING 4000 YEARS OF MEXICAN CACAO HISTORY
With the arrival of the Europeans, Mexico became the world's first cocoa-growing region. In just over a century, cocoa, chocolate and the stone metate - the main processing tool before the industrial revolution - were introduced to Europe, colonial America and Asia via the Philippines.
The fusion of cocoa and sugar gave rise to modern chocolate, and the words "chocolate" and "cocoa", derived from indigenous Mexican terms, entered languages the world over.
REVIVAL
We founded Revival Cacao to reverse this trend.
We believe that not everything has been invented yet when it comes to cocoa and chocolate, and that cocoa-producing countries also have a voice to be heard.
The past inspires us, while the present offers us the technology and opportunities to shape the future.
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