NATIVO PROJECT
Peru is a megadiverse country, home to 6 of the 10 known cacao genetic groups. Yet in the San Martín region, home to the Huayabamba Valley, the promotion of clonal plantations to the detriment of biodiversity is threatening this wealth.
In response, in 2017 the community of growers and the Choba Choba Foundation launched Project Nativo, aimed at preserving and exploring local cocoa diversity.
A conservation garden has been created, bringing together 89 identified cocoa varieties, 30 of which have been pre-selected for their agronomic and aromatic qualities.
Research continues to evaluate their productivity, resistance and sensory potential, for the benefit of growers and chocolate lovers alike.
PERUVIAN AMAZONIA
In 2016, we were proud to welcome UNESCO's decision to create the Gran Pajatén Biosphere Reserve, which covers an area of over 2.5 million hectares.
Because our plantations are an integral part of this unique landscape, we have a duty to guarantee environmentally friendly cocoa production.
But our commitment goes beyond our cocoa plantations. The Choba Choba Foundation supports three conservation concessions totalling 9,118 hectares in the reserve's buffer zone.
Not only is our cocoa free from deforestation, but we are also helping to protect the Peruvian Amazon and its precious biodiversity.
LAND OF THE AWAJÚN TRIBE
The indigenous Awajun populations settled in the Condorcanqui & Bagua region 300 years ago.
They found vast spaces for hunting, harvesting forest products and developing their agricultural activities.
With the arrival of landless peasants from the Andes, these communities began renting out their land to migrant families to grow rice and coffee.
Small cacao producers often work in cooperatives, fostering a strong and equitable local economy, while preserving local traditions and lifestyles.
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